Bobbi Brown
x Alice in Wonderland

CURIOUS AND CURIOUS-ER!

Every year, Bobbi Brown Cosmetics launches an exclusive collaboration collection with a novel IP as a part of its global marketing strategy to attract New-to-File customers to the brand. For the year 2026, they secured a licensing partnership with Disney's Alice in Wonderland ™ and tapped me to design their in-store and consumer event design treatments for their Asia-Pacific markets.

I was challenged with incorporating distorted doorways, playing cards, MC-Escher-eque architecture, checkerboards, and tea-party theming into a cohesive pop-up event structure.

A rabbit-hole-inspired floor decal invites passerby into the mad world of Bobbi Brown x Disney's Alice in Wonderland.

A central 'tea-table' station houses a product demo area where attendees can receive makeup consultations with a beauty professional.

Architectural Molding is used throughout the space to suggest both the English setting of Alice's home and the regal feel of the Palace of Hearts.

The art treatment was even applied to an ice skating rink- featuring a performance from Alice and the Mad Hatter .