Pat McGrath Labs
Sephora

I was onboarded as a freelancer and provided the renderings and technical drawings to bring this custom-buildout installation to life.

The creative was a hit for the brand, generating buzz and driving sales. It was unveiled in 14 Cities and 23 Stores from 9/12/2024 to 10/20/2024. Retail sales were 13% above the projected target. 60% of attendees were New-to-file customers (over the 44% from last year’s).